General Manager - Outlet Development

• General Manager - Outlet Development is a senior leadership position responsible for the end-to-end development and commercial operation of Outlet Village projects in Vietnam. During the Pre-Development and Pre-Opening phases, the GM concurrently leads three critical functions: Leasing, Marketing, and Operations-ensuring these areas are built in an integrated manner, on schedule, and in alignment with international outlet standards.
• This role serves as a strategic bridge between the Group's leadership vision and on-the-ground project execution-translating global outlet expertise into an operating model tailored to the Vietnamese market. The position is instrumental in laying the foundation for a retail format that is unprecedented in Vietnam, with the expectation of transitioning into the GM - Outlet Village role once the project reaches stable operations.

• Develop and present the Outlet Development Master Plan, including development roadmap, phasing priorities, resource allocation, and overall budget.
• Establish outlet operating standards tailored to the Vietnamese market, leveraging international experience and best practices.
• Advise the Director of Outlet Development and Group Leadership on positioning, business model, and expansion roadmap.
• Chair regular meetings with Owners and the Board; prepare progress reports and strategic recommendations at leadership level.

• Lead the overall leasing strategy: segment positioning, brand mix structure, discount positioning, and committed occupancy targets by phase.
• Build a market-appropriate Brand Universe based on global outlet experience-balancing anchor brands, premium, and lifestyle segments.
• Support the Head of Leasing in strategic negotiations with key brands; directly engage international brands when required.
• Establish standard outlet lease structures, including turnover rent mechanics, fit-out contributions, exclusivity frameworks, and tenant KPIs.

• Define the Outlet Village brand strategy: positioning, brand promise, and differentiation versus existing retail formats in Vietnam.
• Lead the overall Pre-Opening marketing plan; ensure brand awareness is built in alignment with leasing and construction progress.
• Approve marketing campaigns, communication budgets, and commercial activation initiatives.
• Leverage IPPG's brand ecosystem as a unique marketing and co-branding advantage in the market.

• Develop a comprehensive Operations Framework, including organizational structure, service standards, tenant management processes, and customer experience standards.
• Collaborate with the Design Department and contractors to ensure operational requirements are embedded in design (layout, wayfinding, logistics, security).
• Build Soft Opening and Grand Opening plans: staffing, operational checklists, and contingency scenarios.
• Oversee post-opening operations to ensure consistent delivery of a premium retail environment.

• Directly manage and develop Heads of Leasing, Marketing, and Operations; foster a high-performance, results-driven culture.
• Train and transfer outlet expertise to internal IPPG teams, building sustainable in-house capability independent of expatriates.
• Establish internal reporting systems, KPI tracking, and decision-making processes for the Outlet Department.
• Collaborate with HR on recruitment, performance management, and talent development across the department.

• Take full ownership of the Outlet Department's P&L during development and Pre-Opening phases.
• Approve OPEX budgets and monitor cost performance against the approved Business Plan.
• Provide regular reports to the Director and Board on project progress, investment performance, and financial forecasts.
• Proactively recommend strategic adjustments in response to market changes or deviations from plan.

Imex Pan Pacific Group