Marketing Executive
Imex Pan Pacific Group Xem tất cả việc làm
- Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
- Play a key role in planning, executing, and optimizing B2B marketing campaigns for the Humanoid Robot product line.
- Pioneer the application of Artificial Intelligence (AI) tools across the entire marketing workflow (from content creation and visual design to data analysis) to maximize performance and ROI.
- Conduct international market research (countries strong in humanoid robotics) using AI tools to propose suitable B2B marketing strategies for Vietnam.
- Coordinate with the Product Manager and UBTECH Director to develop communication messages and brand positioning for the Humanoid Robot product line.
- Measure and evaluate brand awareness metrics in the B2B segment (universities, research institutes, enterprises).
- Execute lead generation campaigns targeting B2B audiences: higher education, technology sector, and enterprises.
- Use AI to analyze customer data (data analysis) and make decisions to optimize advertising campaigns to generate the highest-quality leads at optimal cost.
- Leverage and optimize the internal customer database (CRM) to run automated remarketing/email marketing campaigns.
- Apply AI in Content & PR: proficiently use ChatGPT, Claude, or other language AI tools to write PR articles, product introduction scripts, website content, and social media content.
- Apply AI in Visual/Design: use Midjourney, Canva AI, or other AI image-generation tools to design marketing materials, banners, and technology-forward advertising visuals.
- Plan, execute, and monitor all digital marketing channels: Website, SEO, SEM, Social Media (especially LinkedIn for B2B), Video Marketing.
- Coordinate the organization of product launch events, seminars/workshops dedicated to B2B customers and technology partners.
- Work closely with the Sales team to support sales enablement materials and marketing collateral for pitching and live product demos.
- Connect with associations and forums related to AI, robotics, and technology to enhance brand awareness and expand the customer network.