Marketing Enabler - Ophthalmology (Manager level)

Tp Hồ Chí Minh
Lâu dài
Toàn thời gian

2 ngày trước

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The PositionWe advance science so that we all have more time with the people we loveYour OpportunityCo-create with DAN, PPOCs, local Enablers and other functions to build DA/TA integrated strategies and OBP (DA affiliate outcomes: LTO, MTO & STO) - aligned with global and regional strategies.Support DAN, PPOCs on building and reviewing business planning, re-define go-to-market modelCollaborate with PPOCs to engage with local stakeholders/partners to provide and validate local market competition and customers insightsSupport DAN and PPOCs on market research to gain market insights for building strategiesLead and collaborate with PPOCs and other stakeholders to conduct the short term, mid term and long term forecasting of business for related TAsCo-create with DAN and PPOCs to create promotional materials and build digital marketing contents for both HCPs and patientsProvide input, develop and adaptation to all promotional materials in local language in alignment with Roche code of conduct and local regulationsGive advices for email/App/HCP platform campaign contentSupport PPOCs on Email/App/HCP platform campaign deploymentProvide input for the development of, and develop Digital Integrated Personalized OfferingsInternal training:Provide input and adaptation to all training materials required in local languages.Local Marketing Enablers may be required to conduct the training for PPOCs in the local languageCollaborate with DAN and PPOCs for implementing OBP. Prioritize efforts to DA/TA Work Packages requiring highly localized insights and/or activitiesPromotional & medical events management (i.e. national level events/webinars)Collaborate with PPOCs to manage Grant/ Sponsorship/ DonationCo-create with PPOCs and other enablers on stakeholders mapping, managing relationships with local HCP organizationsLead the access and pricing strategy for all DA related products.Collaborate with Access and other functions to develop and deploy pricing strategies (including PN, FPS)Lead the deployment of FPS/PSP programs in alignment with DA strategies.Collaborate with the Access & Policy Chapter in HTA assessment, reimbursement listingCoordinate with local distributors to ensure drug supply to patients (including formulary listing)Coordinate with other functions for monthly rolling forecast and supply planning to ensure drug availability.Who you are

Must-have University degree in Pharmacy/Medical
Additional Master / MBA is an advantage
Additional Master / Bachelor Degree of Marketing is an advantage
At least 3 years of hands-on experiences in Brand Management of MNC pharmaceuticals
Excellent commercial/financing abilities and familiar with budgeting/forecasting process
Competent Market analytics
Experience in developing/ launching new business(es)/ product(s).
Product life cycle management: vision & strategies
Market, HCP & Competitive Insight – applicable level
Branding & Positioning Management – applicable level
Marketing Analytics – applicable level

Who we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.Let’s build a healthier future, together.Roche is an Equal Opportunity Employer.

Roche

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