Partnership Manager
- Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
- Identify, screen, pitch, negotiate, and onboard partners to expand acquisition channels.
- Build strong partnerships that generate qualified leads or referrals for UOB Vietnam across retail banking products.
- Work with Legal, Compliance, relevant internal teams and partners to prepare required agreements (Cooperation Agreement, T&Cs, campaign policies if needed, etc…) and ensure internal approvals were obtained.
- Collaborate with internal teams to produce marketing materials (website content, eDMs, SMS, digital banners, posters, KV, etc…)
- Maintain high‑quality partner relationships to drive sustainable business growth.
- Ensure all acquisition activities comply with internal governance, legal requirements, and regulatory standards.
- Define and optimize end‑to‑end acquisition funnels, ensuring a seamless customer journey from awareness to conversion.
- Continuously monitor performance metrics such as lead quality, conversion ratios, funnel drop‑off points, and partner/channel productivity.
- Optimize acquisition performance with a focus on reducing CPA, improving conversion rates
- Leverage analytics and insights from multiple data sources to inform performance optimization and strategic decisions.
- Maintain/ develop standardized reporting frameworks and performance dashboards for acquisition tracking.
- Conduct reporting and analysis on demographics, market benchmarks, competitive landscape, acquisition performance, and P&L.
- Identify opportunities to improve onboarding journeys and enhance customer experiences across all digital touchpoints.
- Collaborate closely with relevant teams in country and Regional teams to align acquisition strategy and execution.
- 4+ years of proven and progressive financial services and/or retail sales experience or equivalent
- Experience in managing partnerships and delivering customer acquisition results at scale.
- Strong capability in drafting legal documents (contracts, T&Cs, marketing content) in English and Vietnamese and preparing or evaluating marketing materials.
- Strong understanding of acquisition performance metrics and funnels (CTR, CVR, CPA, CPC…)
- Strong communication, client focus and influencing skills.
- Strong sales orientation, customer service excellence, process, networking.
- Requires superior analytics and problem-solving skills. Must be attentive to details.
- Ability to operate in a fast‑paced, cross‑functional environment with multiple stakeholders.
- A strong & assertive communicator in speaking & writing.
- Sound knowledge of financial services products and customer journeys.
- Understanding of business banking client segment and products and services.
- Clear view on how to work with Compliance, Credit & Risk and Internal Control to ensure a balanced risk operating environment.