MarCom Supervisor

Capella Hotels & Resorts Xem tất cả việc làm

  • Hà Nội
  • Lâu dài
  • Toàn thời gian
  • 1 tháng trước
  • Ứng tuyển Dễ dàng
The Marcom Supervisor is responsible for the execution and oversight of the hotel's digital marketing presence, visual content production, and asset management. This role ensures brand consistency and accuracy across all digital channels, including social media platforms, Brand.com, and OTA listings.The position acts as the operational lead for digital storytelling through photography, video, and social media content, while managing agencies responsible for digital advertising, social media content, and media assets.Working closely with the Marcom Manager, the Marcom Supervisor ensures that digital channels remain current, visually compelling, and performance-driven, supporting brand visibility, guest engagement, and revenue objectives.THE ROLEThe Marcom Supervisor serves as the digital guardian and visual storyteller for the hotel, responsible for managing digital platforms, content assets, and agency partnerships to ensure consistent brand presentation and strong online performance.Key ResponsibilitiesDigital & Social Media Management
  • Manage and maintain all non-F&B social media platforms in alignment with brand standards.
  • Execute monthly digital content calendars across social channels.
  • Monitor engagement and coordinate with agencies to optimise content performance.
Content Creation & Visual Storytelling
  • Lead the planning and execution of photoshoots and video productions covering rooms, suites, spa, experiences, and resort lifestyle.
  • Ensure visual assets reflect brand positioning and support marketing campaigns.
Digital Platforms & Content Accuracy
  • Maintain the accuracy and consistency of all digital content across Brand.com, mobile app, and OTA platforms.
  • Regularly review and update descriptions, imagery, and promotional content to ensure brand compliance.
Asset & Media Management
  • Manage and organise the hotel's digital asset library, including photography, video, and creative materials.
  • Ensure assets are easily accessible and aligned with brand guidelines.
Agency Management
  • Coordinate and manage external agencies responsible for social media advertising, reels, and digital media assets.
  • Ensure agency deliverables are cost-efficient, on brand, and delivered within timelines.
Reporting & Performance Monitoring
  • Produce monthly reports analysing digital channel performance, social engagement, and campaign effectiveness.
  • Track agency performance and provide insights to optimise digital marketing investments.
KPIs Supported
  • Growth in social media engagement and audience reach.
  • Accuracy and consistency of Brand.com and OTA content.
  • Completion and organisation of the digital asset library.
  • Digital channel performance metrics (engagement, reach, conversions).
  • Cost efficiency and quality of agency deliverables.
TALENT PROFILEQualification
  • Diploma in Marketing or equivalent is preferred
Work Experience
  • Experiences in a similar role and capacity of luxury hotels
Technical Skills
  • Excellent command of written and spoken English
  • Competent computing skills (e.g. Microsoft Office)
  • Strong communicator with personable character

Capella Hotels & Resorts

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