Brand Manager
Luxasia Xem tất cả việc làm
- Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
- Achievement and accountability for brand targets – up to final P&L contribution level by counter & channel.
- Tracking of sales on monthly basis by brand , by category , by SKU.
- Increase profitability of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilized tracking Reports
- Develop brand specific marketing calendar
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
- Annual A&P Budget preparation & management of spend
- Develop and provide marketing collaterals (i.e. POS, displays etc).
- Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
- Accountable for stock forecasting for existing & new products , evaluated via Forecast Accuracy Report , measurability will be shared for the year
- Stock management to ensure all POS are well stocked & no potential loss of sales , measurable by SOH by POS weekly / monthly report
- No shrinkages or stock loss at counters or at designated event areas
- Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
- Conceptualize, plan and implementation of PR launches, press kits , releases & etc
- Increase share of voice & maximize PR coverage be it paid or complimentary
- Compilation and valorization of press coverage by brand – especially on key launches and animations
- Build a strong BA team to continuously increase UPT , APT & AUR
- Training of said team in soft skills & required new product briefs
- To have team offer best customer service to our customers & validated though Mystery Shopper exercise
- Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
- Discipline where necessary when results are not as per expected
- Able to react to change productively and handle other essential tasks as assigned.
- Have a strong and good working relationship with the Principals & Trade
- Involvement to simulate & activate full Business Plan proposals for any new identified brand
- Service current Perfumeries partners, increase sales levels & to expand this network, measurable by sales volume, net margins & number of new perfumeries partners signed on as per target set
- Spearhead online sales segment to be attribute identified % to annual Net Sales
- Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target
- More than 4 years of brand management and/or marketing experience in beauty and/or FMCG industry.
- Experience in Brand Management & retail sales.
- Good business insights to the industry and strong business acumen.
- Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
- Fluent in English - Both written and spoken
- Strong understanding of the P&L of the business.
- Excellent communication and presentation skills.
- Strong people management experience with the ability to motivate, inspire, coach and develop people.
- Meticulous with a strong analytical mind.
- Creatively driven to think out of the box.
- Strong ability to multi-task; strong project management skills with good time management ability.
- Have a keen interest, a good eye and passion for beauty.