Head of Marketing

• Own and scale the company’s growth engine, managing key metrics such as CAC, LTV, conversion rates, and retention

• Design and execute full-funnel marketing strategies across acquisition, activation, and retention

• Continuously optimize performance through experimentation, cohort analysis, and funnel improvements

• Lead and manage large-scale paid acquisition budgets, ensuring efficient allocation and ROI optimization

• Develop and apply attribution models to measure channel effectiveness

• Closely track and report cost per qualified lead/opportunity and revenue contribution, not just vanity metrics

• Define SEO as a core acquisition channel, building scalable content architecture for a marketplace model

• Differentiate and prioritize between SEO for traffic vs. SEO for qualified leads

• Work closely with Tech and Content teams to drive long-term organic growth

• Leverage data to drive all marketing decisions, using dashboards, analytics tools, and insights from data teams

• Identify growth opportunities and optimize campaigns based on data insights rather than intuition

• Build a strong measurement and reporting framework for marketing performance

• Collaborate closely

• Tech team (especially for SEO and platform growth)

• Sales team (to ensure marketing-sales alignment and lead quality)

• Product teams (multiple products across different teams)

• Act as a bridge to ensure alignment across all growth-related initiatives

• Evolve the brand from awareness-driven storytelling to market authority positioning

• Establish the company as a trusted source of insights on Vietnam’s labor market through continuous, data-driven content

• Drive multi-channel content strategy across reports, insights, and thought leadership formats

• Bachelor’s degree in Marketing, Business, or a related field

• 8–12 years of marketing experience, with at least 3–5 years in a leadership role

• Proven experience in marketplace or B2B SaaS environments, ideally managing both sides of the platform

• Experience working in fast-paced, growth-focused organizations

• Strong growth marketing mindset with hands-on execution capability

• Deep understanding of performance marketing, SEO strategy, and content-led growth

• Solid knowledge of unit economics, attribution models, and marketing ROI optimization

• Highly data-driven, with strong analytical and problem-solving skills

• Ability to manage complexity and influence cross-functional stakeholders

• Strong learning agility, with the ability to quickly acquire new domain knowledge

• Excellent communication, storytelling, and leadership skills

Aloha Consulting Group