Key Responsibilities1. Strategic Campaign & Pricing LeadershipDefine and lead the annual campaign roadmap aligned with business and commercial objectivesDevelop and execute pricing and promotional strategies to create strong reasons to buyTranslate price positioning into impactful marketing narratives while protecting brand identityMonitor market trends, competitors, and consumer behavior to maintain competitive advantage2. End-to-End Execution & ROI OwnershipOwn the full campaign lifecycle: from consumer insights, segmentation execution performance trackingManage campaign budgets with an owner mindset, optimizing ROI and incremental revenueLeverage data and analytics to drive personalization and campaign effectivenessManage agencies and external partners to ensure high-quality execution3. Leadership & Cross-functional CollaborationLead, coach, and develop a high-performing marketing teamFoster a culture of ownership, accountability, and continuous improvementAct as a project owner, working closely with Sales, Product, and Analytics teamsEnsure team well-being and career development aligned with company valuesRequirementsTechnical SkillsStrong leadership experience in team building, coaching, and talent developmentProven expertise in campaign management (mandatory), with exposure to brand marketing and market researchStrong business acumen in budgeting, ROI analysis, and retail operationsExperience managing agencies and cross-functional projectsProven track record in delivering high-impact campaigns driven by pricing and value strategyPreferred QualificationsExperience in retail industry (mandatory), especially omni-channel (online + offline)Background from global sports or retail brands (e.g. Adidas, Nike) is a plusExperience in process optimization and operational efficiency improvementStrong adaptability to digital transformation and technology adoptionSoft SkillsStrategic thinking and strong analytical mindsetHigh level of influence, collaboration, and emotional intelligenceStrong decision-making and adaptability in a fast-paced environmentEducation & ExperienceMinimum 3+ years in retail marketing (campaign-focused)Bachelor's or Master's degree in Marketing, Business, or related fieldsProven leadership experience in campaign or marketing rolesWhat We OfferCompetitive salary100% salary during probation periodMonthly performance bonus (up to 20%)Annual salary reviewHealthcare insurance for you and your family20 days of paid leave annuallyMonthly sports allowanceDynamic working environment with strong team cultureTraining programs and personalized career development planContact infor: Ms Zoe Huyen