Customer Marketing Manager

Heineken Xem tất cả việc làm

  • Việt Nam
  • Lâu dài
  • Toàn thời gian
  • 2 tháng trước
Job PurposeThe Customer Marketing Manager - Modern On Trade is responsible for accelerating premiumization and brand building across the Modern On Trade channel by translating Channel /brand strategies into insight-led, high-quality trade executions at outlet level.The role requires a strong business mindset, deep understanding of consumer occasions, outlet dynamics, and customer needs, and close partnership with Sales to co-develop customer plans that deliver profitable growth, elevated brand presence, and superior in-outlet consumer experiences.Accountabilities
  • Collaborate with Brand & Sales Key Account to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies
  • Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns
  • To analyze sales performance, evaluate the efficiencies of channel activities to react with market changes/ needs or competitor's threats
  • Collaborate with Customer & Sales to drive biz agenda inline with Company & Customer Strategy to truly become Business partnership
  • To manage budget allocation and ensure to optimize and maximize investment of Trade at market.Drive a continuous cost optimization mindset with team and agencies
Position profileQualifications: University degree in Business Administration, Economics, MarketingExperience / skills required:
  • Knowledge of professionally advertising, culture and sociology
  • Above 5 years of experience in Trade Marketing / Commercial Marketing / Channel Marketing. At least 1-2 years of experience at Manager level
  • Decision maker
  • Strong business & commercial mindset - understands P&L impact, ROI, and growth levers.
  • Highly market & execution oriented: comfortable spending time in outlets and on the street.
  • Able to convert messy market observations into clear insights and actions.
  • Creative thinking, open-minded and enthusiasm
Language(s): Strong proficiency with spoken and written English
  • Functional Competencies: Proficiency at Excel or BI tools & Financial acumen
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