Marketing Senior Officer

UOB Xem tất cả việc làm

  • Tp Hồ Chí Minh
  • Lâu dài
  • Toàn thời gian
  • 7 ngày trước
About UOBUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.Job DescriptionAbout the DepartmentPersonal Financial Services: We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.Overview of the Role
As a Marketing Manager at UOB Vietnam, you will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness and support business growth across various product lines.Job ResponsibilitiesCommunication execution: Support the execution and coordination of marketing communications and campaigns in line with guidance from the Marketing Team Lead and product objectives.
  • Assist in planning, executing, and optimizing integrated marketing activities across brand, digital, and customer engagement channels.
  • Conduct market research and basic analysis to understand customer needs, market trends, and competitor activities, and contribute insights to marketing plans.
  • Work closely with product, sales, and internal teams to ensure alignment of messaging and smooth execution of marketing initiatives.
  • Provide operational and administrative support to the marketing team to ensure timely and effective delivery of projects.
Vendor management: Coordinate with external agencies, vendors, and media partners to support campaign delivery and marketing activities.
  • Monitor and analyze campaign performance, preparing reports and recommendations to support ongoing improvements.
Branding: Ensure all marketing materials and activities adhere to UOB brand guidelines, regulatory requirements, and internal policies.Expenses management: Support marketing budget tracking and administration to ensure efficient use of resources and proper reporting of campaign spending.Job RequirementsQualifications
  • Bachelor’s degree in Marketing, Business, Communications, or related fields; MBA is preferred.
  • 3+ years of marketing experience, ideally in banking or financial services.
Skills & Competencies
  • Strong strategic thinking with the ability to translate insights into actionable plans.
  • Solid understanding of Deposit and Wealth products, customer needs, and market trends.
  • Experience in digital marketing, integrated marketing and campaign analytics.
  • Effective leadership, project management, and stakeholder‑management skills.
  • Strong communication skills and ability to manage multiple priorities.
Additional RequirementsBe a Part of the UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.Apply now and make a Difference

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