Lab Integration Marketing and Consultant Lead

• Leadership and Team Management:
• Lead and manage the Product Manager team for lab integration, IT & digital solutions and the Laboratory & Workflow Consulting team.
• Provide guidance, mentorship, and support to ensure the teams effectively execute their marketing, product management, and lab consulting responsibilities.
• To supervise, coach relevant Senior Product Manager, Product Manager, Lab consulting lead, lab consulting and business consultant.

• Building strategy and developing plan, consistent with global guidance and portfolio
• strategy, utilizing insights gained from customer and patient segmentation,
• environment, competitors and existing lifecycle management, specifically tailored to lab
• integration products, IT solutions, digital products, and laboratory & workflow consulting
• services.
• Collaborate with cross-functional teams to align marketing strategies with overall
• business objectives and product development plans.
• Proactively acquires a deep understanding of the external environment (healthcare system,
• policies and reforms) to anticipate future trends and formulates a strategic view of market,
• competition and products erosion in short term and long term.
• Tactical Market Planning and Implementation
• Achieving Marketing objectives as agreed with management, managing the development and implementation of marketing plans consistent with approval strategy
• Ensuring the achievement of products’ budget in approved BP and integrated marketing plan.
• Accountable for assuring compliance’s rules & ethic code when working with Health Care Professional to strengthen the company’s image.
• Ensure all the support for the sales team/MA team comply with relevant acts, legal demand and ethical standards and in line with marketing plan
• Agile, Innovation and MCM apply in activities

• Analysis the market survey, market insight and identify market trends, customer needs and opportunities in the lab integration, IT and digital solutions.
• Utilize market insights to drive laboratory automation - instrument expansion footprint and business, and shape consulting service offerings.
• Cultivate and maintain strong relationships with key opinion leaders, healthcare providers, and industry partners to gather insights, feedback, and support for lab
• integration products, IT solutions, and consulting services.

• Oversee the IT & Digital Solution product management, ensuring effective product lifecycle management and alignment with market needs and company goals.
• Manage the Laboratory & Workflow Consulting team to ensure the delivery of high-quality consulting services, addressing client needs and operational workflow optimization.
• Collect customer insight and work with 3 rd parties company or other affiliate to develop the IT innovative solutions for Vietnam customers.

• Define clear goals, actions, accountabilities and measures aligning on strategic plan and ensure business performance of portfolios in charged, the performance of Lab consultant service.
• Harmonize operational plan across product portfolio and combine with Lab consulting service to define the comprehensive and personal solutions for each customers.
• Stay informed about industry regulations, technological advancements, and competitive landscape in the medical device, IT, and healthcare consulting sectors.
• Ensure compliance with relevant quality standards and position Roche Diagnostics as a leader in lab integration, IT, and consulting services.

• Allocate resources in portfolios and/or in team to maximize resources based on priority and strategic view.
• Ensuring the the good implementation of tactical plans by collaborating with cross functional team (sales force/Market access/Medical/SFE)
• Well segmentation and targeting for products in charged.
• Build brand communication package implement for activities to make sure quality and brand engagement
• Design and key in charge for Portfolios/team KPIs (Lead, Lag), Sales performance
• Professional Development and People Development
• Develop and execute annual individual development plans to enhance performance on the job, and one which identifies knowledge and skills gaps based on business and career goals.
• If leading team, enhance performance of marketing team members through establishment of performance dialogue with evaluation of direct reports and input into evaluation of indirect reports, including regular coaching and feedback; formal identification and satisfaction of training needs, personal development planning, talent management, and succession planning.
• Provide strategic direction to Brand Teams.
• Address identified needs or issues through people development plans.

• Bachelor or master Degree in Health/Science/Pharmaceutical or Medical disciplines
• Multi-national companies experience at healthcare industry
• At least 5-7 years’ experience in product management
• MBA in Marketing will be a plus
• Marketing and business development experience will be a plus
• Leading team experience will be a plus
• Conversant in both English and Vietnamese (conversational & writing)
• Problem solving & project management skills
• Effective verbal and written communication skills
• Good interpersonal skills
• Training and coaching skills
• Computer Skills: Microsoft Office applications (Excel, Word, and PowerPoint)

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