Senior Business Analyst (Manufacturing)

• Conduct market research, competitor benchmarking, and industry trend analysis within the footwear sector
• Analyze internal and external data to identify growth opportunities and customer insights
• Translate complex data into clear, actionable recommendations for Marketing strategy
• Provide insights on target segments, customer behavior, and campaign performance
• Recommend focus areas for Marketing initiatives (e.g., product positioning, customer segments, channels)
• Support planning and optimization of marketing campaigns based on data
• Develop dashboards and reports to track Marketing KPIs
• Monitor campaign effectiveness and ROI
• Present insights and recommendations to senior stakeholders

• 3-5 years of experience in Business Analysis / Marketing Analytics / Data Analysis
• Experience in B2B, manufacturing

Adecco