CRM Tactical Associate - Marketing, Shopee

Shopee

  • Tp Hồ Chí Minh
  • Lâu dài
  • Toàn thời gian
  • 3 ngày trước
Job Description :CRM Tactical's responsibility is planning and executing user segmentation campaigns to drive platform growth and optimize marketing efficiency. Main scope of work:
  • Plan and execute monthly CRM campaigns by coordinating with internal teams, including BI and Marketing
  • Design and test various campaign scenarios using vouchers and promotions tailored to specific user segments to maximize performance
  • Utilize the CRM automation platform to streamline campaign workflows and improve productivity
  • Report on project scope and make proposals for improvement
  • Perform other related tasks as assigned by the Reporting Manager
Requirements :
  • Experience in campaign execution and project management
  • Experience with CRM is preferred: Familiarity with CRM framework, cohorts, and segmentation (by regions/loyalty tiers/etc).
  • Data-driven and demonstrated analytical mindset
  • Willingness to learn in a fast-moving environment
  • Experience with creative briefing is a plus.
  • Strong problem-solving & stakeholder management skills.
About the Team :Shopee CRM is part of an Online marketing team who's in charge of converting new users, retaining buyers and growing their wallet share.

Shopee