Marcom Executive

Hà Nội
Lâu dài
Toàn thời gian

4 ngày trước
Ứng tuyển Dễ dàng

The Marketing Communications Executive provides advertising, promotions and public relations support for various portfolios in the property. The position supports the compliance of corporate brand guidelines across marketing channels and departments, conducts market profiling and analyses market findings and marketing channels to support marketing strategies formulation. The Marcom Executive assist in designing marketing content, develops collaterals for marketing campaigns, executes marketing and media-related activities and events, and analyses the performance of marketing campaigns. The position is also responsible for coordinating customer engagement efforts and executing measures to enhance customer experience across marketing platforms.THE ROLE

Analyse market research findings on Capella brand awareness and association
Analyse market research findings to support the development of marketing strategies and plans
Analyse media and market data to identify appropriate media options and key target audience for communication
Analyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvement
Analyse website traffic, e-commerce data, and digital and social media platforms to identify marketing opportunities
Assist in developing editorial content, design layout and printing specifications of collaterals
Assist in developing press releases and media kits for distribution to targeted media partners
Categorise contact databases according to target market segments
Collaborate with internal stakeholders on Capella brand guidelines
Collaborate with vendors and creative agencies on project requirements
Conduct market profiling to identify potential market segments
Coordinate and collate responses for media queries
Coordinate customer engagement efforts via digital and social media platforms
Design marketing content for traditional, digital and social media campaigns according to design concepts and ideas
Execute marketing campaigns and media-related activities and events
Execute measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
Execute production and distribution of marketing collaterals and paraphernalia
Gather data to generate commercial insights to support the development of marketing plans
Maintain the performance of organisation's website and digital and social media platforms and their adherence to Capella brand guidelines
Monitor social media platforms on user opinions and follow up with appropriate actions
Perform analyses of reputation risk to determine business impact to organisation
Perform data analyses on the performance of marketing channels
Prepare marketing reports for tracking and analyses
Report budget utilisation and spending
Support the development of Capella brand guidelines according to overall brand image

TALENT PROFILEQualification

Diploma in Sales and Marketing or equivalent is preferred

Work Experience

Experiences in similar role and capacity of luxury hotels/resorts
Prior experiences in Public Relations Management is of advantage

Technical Skills

Excellent command of written and spoken English
Competent computing skills (e.g. Microsoft Office)
Strong communicator with personable character

Capella Hotels & Resorts