Expert/Manager, Digital Creative Content

Tp Hồ Chí Minh
Lâu dài
Toàn thời gian

13 ngày trước

Job PurposeThe Expert, Digital Marketing - Creative Content is responsible for producing compelling and persuasive copy for the bank's marketing and advertising materials. This includes writing content for the bank's website, social media platforms, email campaigns, brochures, flyers, and other promotional assets. The person works closely with the marketing team to develop creative and impactful messaging that resonates with the bank's target audience and supports broader marketing and branding initiatives.Key Accountabilities (1)

Develop creative and engaging copy for the bank's website, including homepage, product pages, blog posts, and other web content
Write compelling social media posts and captions for the bank's various social platforms
Craft persuasive email marketing content, including subject lines, body copy, and calls-to-action
Produce copy for print materials such as brochures, flyers, posters, and direct mail pieces
Collaborate with the marketing team to brainstorm new campaign ideas and messaging
Ensure consistency in tone, voice, and brand messaging across all written communications
Stay up-to-date on industry trends and best practices in copywriting and content marketing
Proofread and edit copy to ensure high-quality, error-free content
Measure the performance of written content and provide recommendations for improvement

Key Accountabilities (2)Key Accountabilities (3)Key Relationships - Direct ManagerSenior Manager, Digital Marketing (Creative Content)Key Relationships - Direct ReportsKey Relationships - Internal StakeholdersMarketing Division and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.Key Relationships - External StakeholdersService providers for TCB in media & digital marketing services, KOLs, online communities…Success Profile - Qualification and Experiences

Bachelor's degree in Marketing, Advertising, Journalism, or a related field
Minimum 8 years of experience in copywriting, content marketing, or a similar role/ content manager experience preferred
Strong writing and editing skills with the ability to craft compelling, persuasive, and on-brand cop
Knowledge in Banking is highly preferred
Excellent command of grammar, spelling, and punctuation
Familiarity with and interest in financial services or banking industry
Experience with SEO principles and writing for the web
Ability to work collaboratively with cross-functional teams
Strong attention to detail and ability to meet deadlines
Proficiency in Microsoft Office Suite and familiarity with content management systems
Work location: 23 Le Duan, Ben Nghe, HCMC or no. 6 Quang Trung, Cua Nam Ward, Hanoi

Techcombank

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