Digital Marketing Manager - R&I - HCMThe ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!About AstraZeneca and AstraZeneca VietnamAstraZenecaAstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.AstraZeneca VietnamAs a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2024) with various other industry awards from BritCham, EuroCham, and government agencies.What you’ll doJob Description / CapsuleIn collaboration with marketers, develop and implement digital marketing strategy for all key brands of BBU;Responsible to support the Business Units with digital marketing expertise in their digital activities in operational plans;Typical AccountabilitiesIn collaboration with marketers, develop and implement digital strategy for all key brands.Set up digital OKRs align with business goalsDrive BU centralized Omnichannel implementation & trackingLeverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Act as an omnichannel capability builder to generate and share best practices across BU, navigate and accelerate the uptake of omnichannel capabilities, tools, and processes.Education, Qualifications, Skills and ExperienceEssentialBachelor’s degree in economics, Marketing, Communications, or a related field.Minimum of five years of experience in Digital marketing, preferably in the pharmaceutical sector.Experience in leading Digital marketing campaigns and content management.Proficient in using data analysis tools and metrics tracking to support decision-making.Confident in communicating in English (spoken & written) environment.DesirableAnalyzes and deconstructs problems into their constituents. Sees the bigger picture and prioritizes the right issues. Works well with complex issues and solves complicated problemsRemains motivated and effective in spite of setbacks and disappointments. Works until the project is complete and a result has been achievedWorks well with other people. Relates to them in an attentive and adroit way. Listens, communicates and resolves conflicts constructivelyKey Relationships to reach solutionsInternal (to AZ or team)Commercial Excellence TeamBusiness UnitsITProcurementMedicalRegulatory functionExternal (to AZ)Agencies and ConsultantsWhy AstraZeneca?At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.What will you get?We provide driven packages and benefits for proficient and qualified candidates; a winning dream team and colleagues who share ONE values, ideas, and goals.So, what’s next?If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.If you’re curious to know more then please take initiative to recruitment.Vietnam@astrazeneca.com. We encourage your application.Where can I find out more?Visit our website www.astrazeneca.vnFollow us on LinkedIn www.linkedin.com/company/astrazeneca/Contact us via recruitment.Vietnam@astrazeneca.comDate Posted 04-thg 9-2025Closing Date 29-thg 10-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
