Expert, Business Marketing
- Hà Nội
- Lâu dài
- Toàn thời gian
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign managementKey Accountabilities (1)Business Marketing Planning and marketing performance management
- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Prepare, propose and implement NPS survey
- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilmentKey Accountabilities (2)Design marketing content for program/campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaignKey Accountabilities (3)Marketing campaign management
- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...Key Relationships - Direct ManagerDirector, Business MarketingKey Relationships - Direct ReportsN/AKey Relationships - Internal StakeholdersOther units in division, other units in TCBKey Relationships - External StakeholdersCustomers, organizations, business associations, state agencies (GSO, tax authorities ...)Success Profile - Qualification and Experiences- University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration
- Master's degree or higher is preferred
- Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers
- English: minimum TOEIC 650 or equivalent
- Expertise
+ Understanding the organization
+ Knowledge of the company's products
+ Understanding the rules/operating processes in the unit