Commercial Lead
- Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
Responsibilities
- Lead the partnership and relationship between PepsiCo and Bottlers to develop, align, influence, and execute AOP plans to ensure delivery of annual volume targets.
- Have full P&L accountability and support EBA/Co-op negotiations with Bottlers.
- Develop effective market strategies to ensure the sustainability and profitability of the PepsiCo Beverages business in these markets.
- Building of partner capabilities via sharing of PepsiCo best practices and through close collaboration and leverage of strengths/ resources within the system.
- Lead the development of communications and content around the brands for the market by utilizing available resources and assets in the region/global pool. Partner with market to develop and execute creative, media, PR and in-store advertising strategies.
- Find opportunities for innovation, productivity & new sub-category / product launches
- Own the A&M budgets for these markets and will need to drive optimal spending as well as close tracking/monitoring of all to-date spends.
- Plan and deliver marketing and sales promotional activities for these markets across all channels in Modern Trade and Traditional Trade with support from Regional Marketing and appointed agencies.
- Manage the complexity of procuring imports/concentrates/etc. from various sources within the PepsiCo system.
- Franchise Director
- Franchise GM
- Concentrate teams
- Marketing, Finance & Operations teams, Legal, Regulatory, R&D, HR
- Others: Sales counterparts in other markets (sharing best practices/capability building)
- Bottlers/distributor team
- Marketing/advertising agencies
- Minimum of 10+ years extensive sales & marketing experience in an FMCG environment, with a minimum of 5 years in marketing
- Stakeholder management skills by worked closely with customers/ clients, major key accounts and/or modern trade experience
- Thorough understanding of the market- attuned to customer and consumer insights
- Planning and analytical skills- Strong strategic direction skills and can apply the data derived from consumer insights research
- Managing Others- people management/ development and able to influence others for buy-in
- Understanding of the business, including the various levers (i.e., Manufacturing, Finance, Marketing) by working together towards achieving the same goal
- Networking and Wiring, Negotiations, Business Development