Expert, Digital Marketing Technology Stack
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- Execute advanced experimentation such as multivariate testing, adaptive A/B journeys, and real-time personalization.
- Lead campaign performance reviews; deliver insights that influence channel and product strategies.
- Govern the Martech execution standards and ensure alignment across digital squads and business linesKey Accountabilities (2)Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rate sand provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate. - Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.
- Evaluate emerging Martech solutions for competitive advantage.
- Develop and mentor junior Martech team members; champion agile and cross-functional collaboration.
- Lead Martech governance, ensuring security, compliance, and efficiency across platforms.Key Relationships - Direct ManagerSenior Manager, Digital Marketing Technology StackKey Relationships - Direct ReportsKey Relationships - Internal StakeholdersCross functional project teams within and across DivisionsKey Relationships - External StakeholdersPartners providing professional servicesSuccess Profile - Qualification and ExperiencesDomain Expertise
- Over 8 years of experience in digital marketing/marketing technology with a leading bank or a similar role with a marketing agency
- Strong experience with digital marketing tools and practices - specifically Adobe Experience Cloud platforms: Adobe Campaign, AEP (Adobe Experience Platform), Customer Journey Analytics, Adobe Target.
- Strong experience with digital banking campaigns: including app onboarding, eKYC journeys, and personalized product recommendations, cross-sell/up-sell.
- Excellent creative content writing and communication skills (verbal, written and listening)
- Knowledgeable of all social media platforms
- Knowledgeable of content management systems
- Strong experience in project management
- Prefered experience in agile project frameworks
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Setup measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Recommend new tools to use to solve specific.
- Minimum 5 years experience with Marketing Technology platform like Salesforce Marketing Cloud, Hubspot, Adobe Experience Cloud solutions including Campaign, Analytics, Target, Experience Manager, Customer Journey Analytics
- Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)
- Experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns
- Experience with SEO/SEM and CRM software
- Ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
- Experimenting such as a/b testing or multivariate on Digital channels (Facebook Ads, Google Ads, Email, Zalo, Web, App)
- Experience in supporting digital transformation projects is preferred
- Bachelor's or Master's degree in Economics, Business Management, Marketing, Advertising or a relevant discipline
- Advanced Certifications in Salesforce Marketing Suite, Adobe Experience Cloud and other Marketing Technology platform is preferred
- Proficient in spoken and written English