ACG_2950_JOBOur client is a top-notch company specialized in gems and jewellery who is looking for a qualified candidate to join their firm.1. Media Strategy & PlanningDevelop and implement integrated media strategies that align with brand objectives and marketing goals.Analyze target audiences and determine the most effective media mix (digital, social, print, TV, OOH, etc.).Ensure all media initiatives are aligned with seasonal campaigns, product launches, and overall brand calendar.2. Media Buying & Campaign ExecutionManage media buying activities across various platforms (Google, Facebook, Zalo, YouTube, etc.), negotiating rates and placements with media vendors.Coordinate and execute both digital and offline media campaigns to ensure timely and budget-appropriate delivery.Optimize campaigns continuously to maximize ROI, engagement, and performance metrics.3. Digital Marketing OversightSupervise and optimize performance marketing activities (PPC, display ads, social media ads, SEO/SEM).Oversee paid media strategy for e-commerce and brand awareness campaigns.Collaborate with content and creative teams to ensure brand consistency across ad creatives.4. Media Monitoring & ReportingTrack and report on campaign performance using media analytics tools (Google Analytics, Meta Ads Manager, etc.).Measure KPIs such as impressions, reach, CTR, CPC, conversion rates, and overall media effectiveness.Provide insights and recommendations for improving future campaigns and optimizing media spend.5. Agency & Vendor ManagementManage relationships with media agencies, creative partners, and external vendors.Review and approve media plans, creatives, and timelines to ensure alignment with brand guidelines and objectives.6. Budget ManagementPrepare and manage annual media budgets in collaboration with the marketing team.Monitor spend and performance across campaigns to ensure budget efficiency and transparency.RequirementsBachelor's degree in Marketing, Communications, Advertising, or a related field.5–7 years of experience in media planning, media buying, or digital advertising—preferably in the luxury, fashion, retail, or jewelry sector.Strong knowledge of digital media platforms, media metrics, and performance marketing strategies.Experience working with media planning and analytics tools (e.g., Google Ads, Meta Business Suite, Google Analytics, DSPs).Proven ability to manage budgets and vendor relationships effectively.Strong analytical and problem-solving skills with attention to detail.Excellent organizational and communication skills.Proficiency in English (written and spoken) is required; additional language skills are a plus.Contact: Ha HoangDue to the immense number of applications, only shortlisted candidates will be contacted.
