Marketing Manager (Brand, Digital & Campaigns Management)

Tp Hồ Chí Minh
18.000-30.000 $ một năm
Lâu dài
Toàn thời gian

22 ngày trước
Ứng tuyển Dễ dàng

We are seeking a Marketing Manager to lead brand strategy, campaign management, and creative direction for the client. This role is pivotal in enhancing institutional visibility, driving enrolment growth, and ensuring a consistent and compelling brand presence across all channels.

Brand Strategy - Develop and maintain brand guidelines, plan annual brand campaigns, and ensure consistent messaging across internal and external communications.
Campaign Management - Lead multi-channel campaigns (TV, digital, print, events), manage budgets and timelines, and collaborate with MarTech to optimise lead conversion.
Creative Services Oversight - Supervise designers, video producers, and copywriters; approve creative concepts; ensure alignment with brand identity.
Collaboration - Partner with PR, Digital Marketing, and Market Research teams to deliver integrated marketing initiatives.
Performance Tracking - Monitor brand health KPIs, analyse insights, and refine strategies based on data.

Develop and execute brand, digital, and campaign strategies Lead creative, digital, and cross-functional marketing initiatives

Bachelor's degree in Marketing, Communications, or related field.
7-8 years' experience in brand management, marketing communications, or agency roles.
Proven ability to lead campaigns from concept to execution, manage creative teams, and work with external vendors.
Strong understanding of digital platforms, performance analytics, and content planning.
Agile, detail-oriented, and passionate about education.

The client is a leading higher education institution committed to academic excellence, innovative learning, and student success. With a strong reputation in Vietnam, the client fosters a collaborative environment and values creativity, diversity, and continuous improvement.

Competitive salary and benefits package.
Opportunity to shape the marketing strategy of a respected higher education institution.
Collaborative, creative, and mission-driven work environment.
Professional growth and career development opportunities.

Michael Page