Marketing Associate (Web3 / Tech)
OORTech
- Việt Nam
- Lâu dài
- Toàn thời gian
- Plan and execute multi-channel marketing campaigns (digital & traditional) to support lead generation, brand awareness, and user engagement goals.
- Write, edit, and manage content for social media, blog articles, email marketing, newsletters, and other owned media platforms.
- Includes writing and/or translating content into Vietnamese (min. 3 articles/month).
- Coordinate with internal teams (Product, Design, Community) to ensure messaging alignment and brand consistency across all marketing touchpoints.
- Use analytics tools to track campaign performance and prepare regular reports on engagement, reach, conversion rates, and ROI.
- Conduct market intelligence and competitor research to identify growth opportunities and support strategic planning.
- Assist in organizing and promoting webinars, product launches, online spaces, and community events — particularly targeting Vietnamese-speaking audiences.
- Engage with local Vietnamese-speaking communities and KOLs to drive growth and awareness.
- Target: Engage with 1+ Vietnamese KOL/community per month.
- Keep marketing databases, CRM systems, and digital asset libraries up to date.
- Ensure all marketing materials are on-brand, culturally relevant, and comply with legal and regulatory guidelines.
- Key Performance Indicators (KPIs) – 2025
- Build and engage a Vietnamese-speaking community of at least 1,000+ members
- Acquire 10,000+ DataHub users
- Publish or translate at least 3 Vietnamese-language articles per month
- Partner with or engage 1 local Vietnamese-speaking KOL or community per month for campaigns or events
- 1–3 years of experience in marketing, communications, or related roles (tech or Web3 experience is a plus)
- Strong writing and editing skills in English and Vietnamese
- Familiarity with digital marketing tools (e.g., Google Analytics, HubSpot, Mailchimp, Hootsuite)
- Basic knowledge of SEO, email marketing, and social media strategy
- Experience creating content for diverse formats and audiences
- Highly organized, self-motivated, and detail-oriented
- Comfortable working in a fast-paced, remote, and global environment
- A passion for emerging technologies, Web3, or AI is a strong advantage
- Fluent in Vietnamese and English. Chinese is a Plus
- Experience in community building, especially in Vietnamese-speaking markets
- Understanding of blockchain/Web3 ecosystems and terminology
- Graphic design or basic video editing skills
- Experience with CRM systems and marketing automation platforms
- Work at the forefront of Web3 and AI innovation
- Collaborate with a global, remote-first team
- Opportunity to lead marketing efforts in Vietnamese-speaking regions
- Flexible working hours and growth potential
- Competitive compensation and possible token incentives
- Work alongside & learn from best in class talent
- Flexible working options
- Attractive salary & benefits