Digital Customer Experience Manager
UOB
- Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
- Own NPS and app store ratings as primary measures of digital customer experience.
- Actively monitor app reviews, ratings, and surveys to identify pain points and address root causes of dissatisfaction.
- Implement app experience improvements and drive initiatives to consistently improve app rating.
- Response customers feedbacks on TMRW app and guide customers contact support channels contact
- Ensure customers feedbacks about TMRW are solved timely
- Partner with product and platform teams to design in-app onboarding flows and tutorials.
- Develop engagement strategies to increase logins, frequence of use.
- Optimize app interface and flows fo ensure an intuitive, accessible, and frictionless experience for customer.
- Maintain dashboards to track NPS, app rating, feature adoption, logins and engagement.
- Leverage app analytics to extract insights, uncover friction points, and shape data driven decisions
- Deliver monthly performance reports and actionable recommendations to improve app performance
- 5+ years of experience managing customer experience for mobile apps (banking, fintech, or e-commerce preferred).
- Strong understanding of app analytics, UX/UI principles, and digital adoption strategies.
- Hands-on experience with app analytics and measurement tools.
- Proven ability to improve app ratings, drive feature adoption, and increase user engagement.
- Strong stakeholder management skills with ability to influence across product, IT, marketing, and service teams.