KOL Marketing Leader

Tp Hồ Chí Minh
Lâu dài
Toàn thời gian

2 tháng trước

Our client specializes in health and beauty products, with a strong focus on e-commerce development. This company operates as the Vietnamese branch of a Singapore-based enterprise. The parent company in Singapore has established a presence across major Southeast Asian markets, primarily engaged in the big health industry, offering health supplements and nutritional products.As a KOL Marketing Leader, you will be responsible for expanding and managing collaborations with top e-commerce influencers on Shopee, Lazada, and other platforms in Vietnam. This role requires candidates to have an existing KOL/KOC network, effectively engage influencers, boost brand visibility, and drive influencer-led sales, ensuring strong GMV and ROI. The ideal candidate should be familiar with the Vietnamese e-commerce influencer landscape, possess strong Shopee & TikTok influencer connections, and be fluent in English or Chinese.Main responsibilities:KOL recruitment & management:

Develop, maintain, and optimize the KOL database for Shopee & Lazada, including top-tier e-commerce influencers, social media KOLs, and livestreaming sellers.
Select and establish long-term partnerships with influencers to enhance brand exposure and sales conversion.
Negotiate and strategize partnerships to maximize ROI on influencer investments.
Maintain strong relationships with KOLs to ensure smooth execution and continuous optimization of influencer marketing campaigns.

KOL Marketing Strategy & Execution:

Develop influencer marketing strategies aligned with overall company sales goals (e.g., key product amplification, new product testing, promotional campaigns).
Utilize Shopee & Lazada influencer marketing mechanisms to build effective influencer-driven sales models, driving GMV growth.
Monitor sales data from influencer channels, analyze performance, and optimize strategies accordingly.
Manage influencer marketing budgets to ensure a controlled and steadily increasing ROI.

Cross-Team Collaboration & Market Insights:

Work closely with the e-commerce operations team to align influencer marketing efforts with sales targets.
Stay updated on market trends and competitor influencer marketing strategies to continuously refine our influencer collaboration model.
Develop innovative influencer marketing approaches based on market trends and platform policies to enhance brand presence.

Main Requirements:

Language: Fluent in English or Chinese, and Vietnamese (listening, speaking, reading, and writing).
Education: Bachelor's degree or above in Marketing, Advertising, Media, E-commerce, or related fields.
Experience: At least 3 years of experience in influencer marketing, KOL partnerships, or e-commerce marketing. Experience in Shopee & Lazada influencer marketing is preferred.
KOL Resources: Strong connections with top-tier e-commerce influencers and social media KOLs in Vietnam, especially on Shopee & Lazada.
Deep understanding of Shopee, Lazada, and TikTok influencer marketing mechanics, with expertise in different influencer marketing models.
Data-driven mindset, capable of analyzing influencer performance data and optimizing marketing strategies to improve ROI.
Strong negotiation skills and the ability to build long-term partnerships with influencers and MCN agencies.
Highly adaptable, and able to thrive in the fast-paced e-commerce industry.

Newbridge Alliance

Nộp đơn ngay