Director of Marketing

• Develop and implement comprehensive marketing strategies aligned with organisational goals and objectives
• Lead and mentor a high-performing marketing team, fostering a collaborative and innovative work environment
• Oversee brand management and development, ensuring consistency across all marketing channels
• Direct digital marketing initiatives, including SEO, PPC, social media, and email marketing campaigns
• Analyse market trends, consumer behaviour, and competitor activities to inform marketing strategies
• Manage relationships with external agencies, partners, and stakeholders
• Develop and manage the annual marketing budget, ensuring optimal resource allocation
• Collaborate with cross-functional teams to ensure marketing initiatives support overall business objectives
• Measure and report on the effectiveness of marketing programmes using relevant KPIs
• Stay abreast of emerging marketing technologies and trends, implementing innovative solutions where appropriate

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred
• Minimum of 7 years' experience in marketing, with at least 2 years in a senior management position
• Proven track record in developing and executing successful marketing strategies
• Strong leadership skills with the ability to inspire and motivate a team
• Excellent communication skills, both verbal and written, with the ability to present complex information clearly
• Proficiency in digital marketing strategies and tools, including SEO, PPC, and social media marketing
• Experience with brand management and development in a competitive market
• Strong analytical skills with the ability to interpret market research and data to inform decision-making
• Demonstrated budget management skills and financial acumen
• Familiarity with marketing automation software and CRM systems
• Strategic thinker with the ability to align marketing initiatives with business goals
• Adaptability and resilience to thrive in a fast-paced, evolving environment
• Fluency in English required; knowledge of Vietnamese or other Asian languages is advantageous

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.

Accor