
Business Development (Game Publishing)
- Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
- Continuously monitor the mobile game market in Vietnam and globally to identify shifting player preferences, emerging genres, and successful game mechanics.
- Analyze market data, including player demographics, spending patterns, and retention metrics, to inform strategic decisions.
- Track the performance of top-performing mobile games, including revenue, downloads, user engagement, and monetization strategies.
- Conduct competitor analysis to benchmark our portfolio against industry leaders and identify gaps or opportunities.
- Develop and refine a proactive game sourcing strategy to identify promising titles from indie developers, studios, and international markets.
- Build and maintain relationships with game developers and industry networks to ensure a steady pipeline of potential titles.
- Evaluate submitted or scouted game proposals based on market fit, scalability, monetization potential, and alignment with company objectives.
- Collaborate with the operations and finance teams to assess the feasibility and ROI of potential game publishing deals.
- Provide detailed reports and recommendations to leadership on which games to pursue.
- Work closely with marketing, product, and development teams to ensure sourced games align with promotional capabilities and technical requirements.
- Share insights and updates with the broader team to foster a data-driven approach to game publishing.
- Hardcore gamer who plays a lot of mobile genres.
- Proven experience (5+ years) in the mobile gaming industry, preferably in market analysis, game publishing, or a related field.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Deep knowledge of mobile game trends, genres, and monetization models (e.g., in-app purchases, ads, subscriptions).
- Excellent communication and negotiation skills to liaise with developers and internal stakeholders.
- Familiarity with the Vietnamese gaming market and its unique characteristics is a plus.
- Proficiency in tools such as Excel, Google Analytics, or mobile game analytics platforms (e.g., App Annie, Sensor Tower).
- Proficiency in Chinese is a strong plus.
- Reports directly to the Head of Operations in Vietnam.
- Collaborates with marketing, finance, and product teams.
- Ho Chi Minh City