Brand Communication Manager - Ho Chi Minh

GlaxoSmithKline

  • Tp Hồ Chí Minh
  • Lâu dài
  • Toàn thời gian
  • 2 tháng trước
Overview:
This position will contribute to the growth and success of a nationwide healthcare system, which operates a chain of clinics designed to provide accessible, high-quality medical services. As the Brand Communication Manager, you will play a critical role in developing and delivering communication strategies that empower healthcare professionals (HCPs) with the knowledge and tools they need to enhance patient care.Location: Ho Chi Minh city & South.Key Responsibilities:1/ Product & Disease Knowledge:
  • Utilize comprehensive knowledge of the company's product and related diseases to address HCP needs, ensuring they are equipped with the latest updates in treatment practices to better serve their patients.
2/ Marketing Communication & Speaker Development:
  • Develop and implement internal speaker plans within your assigned territory to deliver product knowledge and key marketing messages effectively.
  • Serve as a key internal speaker to communicate product knowledge and core messaging to target HCPs through marketing communication activities, such as Group Detailing, Product Symposiums, and Hospital Meetings.
  • Lead, coach, and manage internal speakers to ensure impactful delivery and alignment with organizational strategies.
3/ Cross-functional Collaboration:
  • Collaborate closely with cross-functional teams, including Fieldforce, Marketing, Training, and Medical Affairs, to co-create tools like the HCP Engagement Book (CEB) to support engagement effectiveness.
  • Ensure seamless implementation and alignment of field marketing communication plans to support Fieldforce teams in achieving their objectives.
4/ Field Marketing Execution:
  • Ensure field teams possess the appropriate level of product and disease knowledge during visits while supporting the implementation of marketing communication plans.
  • Monitor and ensure individuals are effectively executing marketing campaigns, using key messages and campaign materials appropriately.
5/ Compliance:
  • Adhere to all company policies, procedures, and ethical standards, including the Code of Conduct.
Qualifications & Skills:Education:
  • Bachelor’s degree in Pharmacy;
  • Master’s degree in any major (Pharmacy, Medicine, Marketing, or related fields) is a plus.
Experience:
  • Proven experience in healthcare marketing, field communications, or HCP engagement within the pharmaceutical or healthcare industry.
Skills:
  • Exceptional presentation and communication skills.
  • Strategic thinking and project management capabilities.
  • Leadership and coaching abilities to manage and develop internal speakers.
  • Collaboration and cross-functional teamwork skills.
Language:
  • Proficiency in English and Vietnamese is essential.
*LI-GSKWhy GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

GlaxoSmithKline