Commercial Operation Manager (Marketing - Tier 2) - Abbott Pharmaceutical

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

• Define customer insight and unmet needs particularly for Tier 2 provinces and ensure insights are well aligned and validated with Therapeutic Managers and field-force
• Collaborate with marketing team to ensure integration of tier 2 provinces insight into each brand strategy to collectively build customized marketing strategy and tactics for those provinces
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Consolidate all customized brand plan for Tier 2 into an integrated Tier 2 portfolio strategy with granular level of roadmap and execution timeline
• Effectively lead the team to manage marketing, advertising and promotional activities of the portfolio to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets in tier 2
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Prepare budgets, reports and forecasts in a timely manner bottom up from geographic region
• Take lead as representative of the business in annual budget Plan/ Update cycle
• Closely collaborate with NPIs team to assess market potential of tier 2, product innovation ideas and drive excellent launching of new project (if any)
• Map, segment and build strong connection with local KOLs to support commercial deployment.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Support Business Excellence recertification and sustain business excellence standards
• Effectively communicate with cross-functional teams, upwards and downwards
• Coach and develop team

• Manage a team of 2 direct reports (Marketing Operations Lead)

• Minimum 10 years of total experience required
• 2-3 years of related marketing or marketing operation experience in MNC Pharmaceutical industry, holding similar position/level

• Solid knowledge in marketing principles
• Proven experience in managing brands through development and deployment of brand strategy and tactics
• Insightful and deep understanding about Tier 2 & 3 nature of market, HCP/KOLs and customized marketing model to drive commercial success
• Ability to translate to the insight from data analysis and marketing understanding
• Efficient communication and presentation skill
• Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way

• Proficient in verbal and written communication.
• Team management experience
• Possess good organization, planning, problem analysis and problem-solving skills.
• Apply Abbott Capabilities Framework

• Good at English.
• Vietnamese

• MS Office

• Bachelor’s degree. Preferably in pharmacist/medical science

Abbott