Product Manager • Engagement & Retention
- Quận 1, Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
👉 Click to find out more on our careers page!About The RoleThe Product Manager will design habit-forming experiences that keep users engaged and returning to Elfie daily. From streaks and nudges to gamified rewards, you’ll build the core systems that turn health tracking into a rewarding routine-blending behavioral science, emotional design, and data-driven insights to drive long-term habits.Discover more other Product Manager rolesWhat You’ll Get
- 🧳 Relocation Support - We handle the move, financially and practically
- 💰 Permanent Global Contract - With a seriously competitive salary
- 🏥 Private Healthcare - From day one
- 💻 Top-Tier Tech Setup - Brand new MacBook + full onboarding kit
- 🧠 Career Growth Framework - Clear, personalised, and fast-moving
- 🎯 Bonus Scheme - Performance-related, quarterly paid
- 🌴 14 Days PTO + Public Holidays - Real time off
- 🧪 Hybrid Working - 3 days in the office per week
- 🍛 Refreshments - Free Lunch and Dinner every day for you to enjoy
- Own and evolve Elfie’s user engagement strategy across onboarding, mid-game, and long-term retention to build lasting behavior change
- Design and optimize behavioral product loops such as streaks, coin economy, challenges, and milestone rewards to drive habit formation and motivation
- Integrate personalized in-app communications (notifications, banners, pop-ups) into the user journey in ways that prompt action without overwhelming users
- Collaborate with behavioral scientists, designers, engineers, and content teams to transform evidence-based insights into intuitive, engaging product experiences
- Use data, user feedback, and A/B testing to understand what drives behavior and continuously improve product outcomes
- Build scalable engagement systems with reusable frameworks and logic that can adapt across features, segments, and markets
- Define and track key engagement metrics to guide decisions, measure impact, and prioritize product improvements
- Champion a user-first mindset, ensuring every engagement mechanism is grounded in empathy, science, and sustainable health improvement
- 5+ years of experience in mobile product management, with a focus on user engagement and retention
- 3+ years managing B2C products at scale (500,000+ MAU), ideally in consumer health, education, or lifestyle apps
- Proven ability to drive end-to-end product development- from idea to launch, iteration, and optimization
- Experience designing habit-forming features (e.g., streaks, badges, lotteries, or reward systems)
- Strong understanding of behavioral psychology, motivational design, or consumer engagement frameworks
- Bonus: background in wellness, digital health, or mobile games
- Proficient in Figma for wireframing and collaborating on user flows and journeys
- Familiar with mobile UX best practices for daily routines, feedback loops, and micro-interactions
- Experienced in designing, running, and analyzing A/B tests and product experiments
- Skilled at interpreting engagement funnels, retention curves, and behavioral data
- Comfortable using tools like Mixpanel, Amplitude, or Looker to inform and validate product decisions
- Able to define, track, and optimize product KPIs (D1, D7, D30, streak adherence, etc.)
- Excellent English communication skills for cross-functional and global team alignment
- Strong project ownership with the ability to independently manage priorities and influence stakeholders
- Bachelor’s degree in Product, Business, Psychology, Engineering, or a related field is a plus